Our Mission

• Boost life value through the provision of beverage products in high quality, safe and nutrition
• Bring practical benefits to the Nation, shareholders, customers, partners, employees and society
• Protect consumers through technology systems are strictly controlled, support community’s benefit and ensure environment. 
• Buid up overall development strategy to 2020 and vision to 2025
• Restructure the company, enhance competitiveness, and strive to exceed the target setup
• Invest machinery and equipment to maintain existing production plants, continue to expand the scale of production and sales of products
• Invest on setting up the sales team, consolidate and develop distribution systems, increase coverage of product
• Invest into the market, innovate design of packaging, increase brand’s
• Maintain the leading position in beverage manufacturing
• Diversify nutritional valued products to meet consumer tastes
• Build corporation culture and practice of conduct

Our Vision & Values

• In future target, we expect to develop as much high quality goods, set up our position and become the closest brand name RITA in the world.