- Boost life value through the provision of beverage products in high quality, safe and nutrition
- Bring practical benefits to the Nation, shareholders, customers, partners, employees and society
- Protect consumers through technology systems are strictly controlled, support community’s benefit and ensure environment.
- Buid up overall development strategy to 2020 and vision to 2025
- Restructure the company, enhance competitiveness, and strive to exceed the target setup
- Invest machinery and equipment to maintain existing production plants, continue to expand the scale of production and sales of products
- Invest on setting up the sales team, consolidate and develop distribution systems, increase coverage of product
- Invest into the market, innovate design of packaging, increase brand’s
- Maintain the leading position in beverage manufacturing
- Diversify nutritional valued products to meet consumer tastes
- Build corporation culture and practice of conduct
Our Vision & Values
- In future target, we expect to develop as much high quality goods, set up our position and become the closest brand name RITA in the world.